Concrete countertops and concrete sinks can fail fast without real tech support. Brandon Gore and Jon explain how GFRC, Maker Mix, and ICT Reactive Sealer help makers build repeatable, confident results.

If you love working with concrete but feel stuck turning skill into a sustainable business, this episode is your roadmap. In this first Concrete Podcast of 2026, we break down the real business of concrete countertops, from pricing and tools to marketing, risk, and long-term growth. Whether you are a DIY maker going pro or a seasoned concrete artisan looking to tighten margins and reclaim your time, this episode helps you build a shop that actually supports your life, not one that owns it.

Concrete countertops and sinks do not have to be a one-and-done gamble. In this episode, Brandon and Jon break down how to clean, prep, and reseal concrete the right way, price it profitably, and get deeper color with Maker Mix, Boost, and smart pigment timing.